Studies and interview guides
Check your questions for bias
Find leading or confusing questions in your guide, and fix them in one click.
Choose Check questions under your interview guide. The AI reads it and flags questions that could push participants towards an answer. A guide made with Generate with AI is checked automatically.
What it looks for
| Flag | Example | Why it matters |
|---|---|---|
| Leading | “How much did you love the new design?” | Suggests the answer you want. |
| Two questions in one | “Was setup quick and easy?” | People answer one half. |
| Yes/no question | “Do you use reports?” | Gets a word instead of a story. |
| Hypothetical | “Would you pay for this?” | People are poor predictors of what they’d do. |
| Assumes an answer | “What frustrated you about checkout?” | Assumes something did. |
| Jargon | “How was the onboarding funnel?” | Participants may not know the term. |
Fix what it finds
- Apply replaces the question with the suggested rewrite, everywhere it appears in the guide.
- Dismiss hides a flag you disagree with.
- Some flags say “No safe rewrite suggested. Reword this one by hand.”
When nothing is found, you’ll see “No leading or biased questions found.” The check is free and doesn’t use minutes.
Still stuck?
Write to us and a person will get back to you, usually within one business day.